AI Insights · Timothy · July 2025
Q2 2025 Performance of Top Personal Finance Apps in Mexico
Discover how top personal finance apps performed in Mexico during Q2 2025, with insights on downloads, revenue, and user engagement.
In the second quarter of 2025, the personal finance app market in Mexico saw varied performances across the top applications, as tracked by Sensor Tower.
Splitwise recorded a steady increase in weekly revenue, peaking at approximately $4.4K in early June. The app's weekly downloads fluctuated, with a notable peak of 5.1K in late April. However, its weekly active users decreased from 63.4K to 41.4K over the quarter.
Monefy: Money Tracker maintained a consistent revenue trend, reaching $1.8K in early June. The app saw an increase in weekly downloads, peaking at 1.8K in early May, while its active user base grew from 7.8K to 11.7K by the end of the quarter.
Wallet - Daily Budget & Profit experienced a peak in weekly revenue at $1.8K in early June. Downloads showed a slight increase, with a high of 1.4K in early May. Active users remained relatively stable, ending the quarter at approximately 13.3K.
YNAB showed a peak in revenue of $1.6K in early June, despite a low download rate. The app's active users remained minimal, peaking at 50 in mid-May.
Finally, Mobills - Budget Planner had a steady revenue stream, peaking at $1.2K in mid-June. Downloads remained low throughout the quarter, while active users decreased from 25.4K to 15.2K.
For more detailed insights and data on app performance, visit Sensor Tower's platform.
